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CONSUMER BEHAVIOURAL PATTERNS TOWARDS LOCAL BRAND VIS-À-VIS NATIONAL BRAND IN RETAILING: A CASE STUDY IN BHUBANESWAR
DR SOMABHUSANA JANAKIBALLAV MISHRA Assistant Professor, Amity Global Business School, Bhubaneswar
DEBASISH ROUT Assistant Professor, Amity Global Business School, Bhubaneswar
DR RANJAN KUMAR KANTHA Dean, Amity Global Business School, Bhubaneswar
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