IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY IN COSMETIC PRODUCT

S. Sivesan

BUDGETARY EXPENDITURE PATTERN OF NEHRU LIBRARY IN CCS AGRICULTURE UNIVERSITY, HISAR (HARYANA)

Narender Kumar, Dr. O. P. Hooda

THE ROLE OF HOST COUNTRY FACTORS IN ATTRACTING MANUFUCTURING FOREIGN SMES INVESTMENT IN KENYA

Esther Kathure Mwiti

SALES STYLES OF EXECUTIVES – A STUDY OF SELLERS OF TWO AND FOUR WHEELERS

Dr. Navpreet Singh Sidhu

LEADERSHIP CHALLENGES FOR WOMEN MANAGERS IN THE HOSPITALITY AND FINANCIAL SERVICES IN ZIMBABWE

A Zinyemba

IMPACT OF MARGINAL COSTING AND LEVERAGES FOR CEMENT INDUSTRIES

Dr. L. Leo Franklin, Dr. K. Uma

A STUDY OF CUSTOMER SATISFACTION WITH REFERENCE TO TATA MOTOR PASSENGER VEHICLES

Kavita Dua, Savita

E-COMMERCE INFRASTRUCTURE FOR THE DEVELOPMENT OF TECHNOLOGY AND COMMUNICATION

Tryambak Hiwarkar

REBRANDING THE ZIMBABWE TOURISM PRODUCT: A CASE FOR INNOVATIVE PACKAGING

Sarudzai Mutana, Alice Z. Zinyemba

IMPACT OF GREENHOUSE GAS ON CLIMATE CHANGES AND STRATEGIES THAT NEED TO BE ADOPTED BY THE GLOBAL HOSPITALITY INDUSTRY FOR ITS MINIMIZATION

Tazyn Rahman

A COMPARATIVE STUDY OF THE BUYING BEHAVIOUR OF RURAL AND URBAN CONSUMERS TOWARDS MOBILE PHONE IN BIHAR

Prof. Mridanish Jha

ROLE OF BREKLUM MISSION IN ECONOMIC DEVELOPMENT OF KORAPUT (PRE – INDEPENDENT ERA)

Dr Raghumani Naik

THE ROLE URBANISM FOR JUDICIOUS GROWTH OF URBANIZATION IN HARYANA-AN ANALYSIS

Dr. Bijender Kumar, Satpal Singh, Dalbir Singh

RURAL TOURISM FOR PRO-POOR DEVELOPMENT IN ZIMBABWEAN RURAL COMMUNITIES: PROSPECTS IN BINGA RURAL DISTRICT ALONG LAKE KARIBA

Sarudzai Mutana

COMPARATIVE STUDY OF FINANCIAL MANAGEMENT OF PNB & ICICI BANKS

Ms. Deepshikha

A STUDY ON THE EFFICIENCY OF TRAINING IN HOSPITALITY – A KERALA TOURISM DEVELOPMENT CORPORATION (KTDC) EXPERIENCE, TRIVANDRUM, KERALA

Dr. Manoj A.S.

AN ANALYSIS ON MARKETING MIX IN HOSPITALS

Dr. T. Sreenivas, Dr. B. Srinivasarao, Dr. U. Srinivasa Rao

A STUDY ON VARIOUS SCHEMES FOR MSMES: WITH SPECIAL REFERENCE TO SIDBI

Antima Agarwal, Dr. Surender Kumar Gupta

An Overview of Sufism in Karnataka

Shafi Ahmed